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Marketing Information
MOTHER’S ENTERPRISES Limited.
As a Franchisee, you receive extensive marketing support, and are required to contribute a percentage of net sales into the company National Marketing Fund, thus ensuring that your restaurant and it’s products receive the benefit of the many marketing programmes carried on by Mother’s throughout the year, in-store and nationally.
Marketing is a daily activity, and an active marketing program supported by a vibrant marketing team and annual budget, form the basis for attracting customers to the companies menu of value products, and ensuring the brand’s visibility in the marketplace.
Promotions, Sweepstakes and Contests have been a regular staple of Mother’s annual marketing activities, and are complemented by Posters, Newspaper ads, Television and Radio commercials, Banners, Bus Shelters, Billboards, and Point-of-sale promotional material.
The launch of new products and new restaurants are usually very large events, designed to draw the attention of customers to the new offerings. The recent launch of the Mother’s Power Patty was a major media event at the Pegasus hotel and the Guest Speaker was the Mayor of Kingston.
Mother’s innovative and dynamic marketing strategies have ensured that it competes very well in the market, and saturates the market with the messages of ‘value’ and ‘satisfaction’, which Mother’s has become synonymous with.
The new logo is now in place and all packaging material have been re-designed and are currently being placed in all restaurants.
Frequemtly Asked Questions (FAQ)